A project for Xtremepush started in 2018 This icon font has been lots of fun to make. Making the icons Once the style guidelines were clear, I started to audit all the icons needed and I prepared a grid sheet with square cells. Sketching multiple ideas for the same icon in this grid has made […]
In Xtremepush I have been central in shaping the company identity and the product design since early stages.
The Xtremepush website needed to be unique and easy to use to drive conversions and customer retention.
In 2013 marketers were starting to understand the importance of custom content in marketing campaigns and the benefits of personalised marketing as opposed to the old-fashioned “Spray n pray”. In the same period, a new company was born and joined the revolution that made the user experience every year more central in marketing campaigns. I […]